373 Canal Street, Loft 4 SoHo, New York, NY 10013 tel: 1 212 219 8777 fax: 1 212 431 3481 email: info@newcruelty.com
THE NEW CRUELTY - NEW YORK
James Bareham cell: 1 917 558 4883 (US) mobile: +44 (0) 7967 561 473 email: james@newcruelty.com
Stuart Hart cell: (+1) 917 304 3370 email: stuart@newcruelty.com
THE NEW CRUELTY - PARIS
132 Rue du Fg St Denis 75010 PARIS tel: +33 (0) 1 40 38 94 43 fax: +33 (0) 1 42 05 58 31 email: paris@newcruelty.com
Emmanuéle Caux cell: +1 646 256 2947 (US) mobile: +33 (0) 6 08 55 58 18 email: emmanuele@newcruelty.com
THE NEW CRUELTY - FINANCIAL/LEGAL
GREG DeYONKER Forte Management 40 Wall Street 31st floor New York, NY 10005 tel: 212.509.8907 fax: 212.509.8927 email: greg@fortenyc.com
The New Cruelty is a creative production agency, dedicated to becoming synonymous with the highest standards of craftsmanship and service. We have two simple goals: Firstly, to produce work that is considered, creative, eclectic and inspired; secondly, to work with artists of exceptional talent and the highest standards of integrity.
To achieve these goals, we have built an international, collaborative network of both creative and production services.
We help to define and brand artists, designers, photographers, musicians, reps and retouchers by creating a complete multi-media design language; while our extensive production services bring every facet of our client’s creative ideas to life.
'Why The New Cruelty?'
The New Cruelty is first and foremost an affirmation of the cruel nature of the artistic world - an affirmation we see as inherently positive. To accept this reality without bitterness and continually strive, is what being part of The New Cruelty is all about.
Ultimately we do this for ourselves. We understand that this defining effort is rarely noticed, often unrewarded and frequently undervalued. It is nothing personal; it is simply part of The New Cruelty.
New York City 2008.
Designed by The New Cruelty NYC / Built by rehabstudio London